Official launch of the 2011 advertising campaign - Seventeen personalities reveal themselves like never before for Centraide
Michèle Thibodeau-DeGuire, President and Executive Director of Centraide
of Greater Montreal, Yves Gougoux, Chairman and CEO of Publicis Canada,
along with Mitsou and Abeille Gélinas, Patrice L'Écuyer, Boom
Desjardins and Jean-Nicolas Verreault are pleased to invite members of
the media to the unveiling of Centraide's 2011 advertising campaign.
This year, seventeen personalities and artists generously agreed to show
a side of themselves that most people never see in order to help
Centraide help those in need.
For the campaign, Mitsou and Abeille Gélinas, Patrice L'Écuyer,
Jean-Nicolas Verreault and Boom Desjardins were joined by Isabelle
Boulay, Caroline Dhavernas
Leboeuf, Luc Picard, Joannie Rochette, Guylaine Tremblay, Annie
Villeneuve and the members of the group Simple Plan (Pierre Bouvier,
Chuck Comeau, David Desrosiers, Sébastien Lefebvre and Jeff Stinco), all
of whom jumped at the chance to get involved in a unique way to make
sure that poverty does not go by unnoticed.