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Caroline for Centraide
Official launch of the 2011 advertising campaign - Seventeen personalities reveal themselves like never before for Centraide

Michèle Thibodeau-DeGuire, President and Executive Director of Centraide of Greater Montreal, Yves Gougoux, Chairman and CEO of Publicis Canada, along with Mitsou and Abeille Gélinas, Patrice L'Écuyer, Boom Desjardins and Jean-Nicolas Verreault are pleased to invite members of the media to the unveiling of Centraide's 2011 advertising campaign.

This year, seventeen personalities and artists generously agreed to show a side of themselves that most people never see in order to help Centraide help those in need.

For the campaign, Mitsou and Abeille Gélinas, Patrice L'Écuyer, Jean-Nicolas Verreault and Boom Desjardins were joined by Isabelle Boulay, Caroline Dhavernas, Laurence Leboeuf, Luc Picard, Joannie Rochette, Guylaine Tremblay, Annie Villeneuve and the members of the group Simple Plan (Pierre Bouvier, Chuck Comeau, David Desrosiers, Sébastien Lefebvre and Jeff Stinco), all of whom jumped at the chance to get involved in a unique way to make sure that poverty does not go by unnoticed.

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